Zay Ay Marad
Project Brief
The "Zay Ay Marad" campaign, organized by the National AIDS Control Program - Ministry of Health and Population and UNAIDS, seeks to raise awareness about HIV and combat the stigma associated with the disease. The campaign aims to provide support and information to individuals affected by HIV, guiding them to seek proper medical assistance and support services.
Our Approach
Our approach to the "Zay Ay Marad" campaign centered on empathy and education. Collaborating closely with stakeholders, we focused on developing impactful creative designs and informative medical content that addressed the needs of the target audience. Through strategic media buying and dedicated community management, we aimed to amplify campaign messaging and provide vital support to individuals affected by HIV.
The Solution
Creative Design: Collaborating closely with our team, we developed visually compelling designs that conveyed messages of support and empowerment for individuals affected by HIV. Our designs aimed to combat stigma and foster understanding, creating a supportive environment for those seeking information and assistance.
Medical Content Writing: Our team of medical writers crafted informative and empathetic content that provided essential information about HIV, including prevention, treatment, and support services. Addressing common misconceptions, we ensured that our content was scientifically sound yet presented in a simple, uncomplicated manner, to empower individuals to seek help and overcome stigma.
Media Buying: Utilizing targeted media buying strategies, we optimized the placement of campaign advertisements to reach the intended audience effectively. By selecting relevant platforms and channels, we maximized campaign visibility and engagement, ensuring that individuals affected by HIV had access to essential information and support.
Community Management: We actively engaged with stakeholders to create a file containing common questions that patients might ask, along with appropriate responses. These responses were carefully crafted, blending scientific accuracy with simple, uncomplicated methods to ensure they were informative and not misleading. Through responsive and empathetic community management, we provided a safe space for individuals to seek information, share experiences, and access support services with confidence.