Khod Khatwa
Project Brief
The "Khod Khatwa" campaign, presented by Servier Company, aims to raise awareness about chronic vein disease, notably varicose veins, and hemorrhoids. The campaign underscores the importance of consulting a doctor upon experiencing any symptoms, promoting early diagnosis and proper treatment to mitigate potential complications. Additionally, it provides essential advice and information to help prevent and alleviate symptoms associated with varicose veins and hemorrhoids.
Our Approach
Our approach to the "Khod Khatwa" campaign was rooted in education and engagement. Recognizing the importance of clear communication and community involvement, we focused on developing impactful concepts, engaging creative designs, and informative medical content. Through strategic media buying and dedicated community management, we aimed to amplify campaign messaging and facilitate meaningful interactions with the target audience.
The Solution
Concept Creation: We brainstormed with our team to develop compelling campaign ideas that effectively communicated the importance of early diagnosis and proper management of chronic vein disease and hemorrhoids. This collaborative effort led to the creation of a campaign name, "Khod Khatwa" which resonated with the campaign's purpose and the target audience's need for proactive healthcare.
Creative Design: Building upon the campaign concept, our creative team crafted visually appealing designs that captured attention and conveyed campaign messages with clarity and impact. From attention-grabbing graphics to informative visuals, our designs served to engage and educate the audience about the significance of seeking medical advice for vein-related symptoms.
Medical Content Writing: Our team of medical writers developed informative and accessible content that provided valuable advice and information on varicose veins and hemorrhoids. By addressing common concerns and offering practical solutions, our content aimed to empower individuals to take control of their health and seek appropriate medical care.
Media Buying: Utilizing targeted media buying strategies, we optimized the placement of campaign advertisements to reach the intended audience effectively. By selecting relevant platforms and channels, we maximized campaign visibility and engagement, driving awareness and action among the target demographic.
Community Management: We actively managed community engagement, fostering discussions and addressing inquiries related to chronic vein disease and hemorrhoids. Through responsive and proactive community management, we cultivated a supportive environment where individuals felt encouraged to seek help and take steps towards better health.