Incision
Project Brief
Incision Academy serves as a leading surgical education platform, offering access to a diverse array of courses covering various procedures filmed in both 2D and 3D formats. Notably, the procedures available on the platform are accredited by the Royal College of Surgeons of England.
Our Approach
Our approach to working with Incision involved leveraging strategic communication and targeted promotion to enhance brand visibility and engagement. We focused on developing a robust social media strategy to connect with the surgical community, creating informative medical content to showcase the platform's educational offerings. Additionally, we crafted visually appealing artwork and utilized targeted media buying to maximize reach and drive traffic to the platform.
The Solution
Social Media Strategy: We developed a comprehensive social media strategy to effectively engage with the surgical community and promote Incision Academy's educational courses. By leveraging various social media platforms, we aimed to build brand awareness, foster community engagement, and drive traffic to the platform.
Medical Content Writing: Our team of medical writers produced informative and engaging content highlighting the educational value of Incision Academy's courses. By showcasing the accreditation by the Royal College of Surgeons of England and detailing the benefits of the platform, we aimed to attract and inform prospective users.
Artwork Creation: We crafted visually compelling artwork that effectively communicated the educational offerings and benefits of Incision Academy. From eye-catching graphics to informative visuals, our artwork aimed to capture attention and convey key messages to the target audience.
Media Buying: Utilizing targeted media buying strategies, we optimized the placement of advertisements to reach surgical professionals effectively. By strategically targeting relevant audiences and platforms, we aimed to increase brand visibility, drive traffic to the platform, and ultimately, enhance user engagement and course enrollment.