GEEW
Project Brief
GEEW was a conference for Gastroenterologists held in Europe. The project aimed to increase website traffic and generate leads by directing Healthcare Professionals (HCPs) to the conference website. The primary objective was to encourage doctors to participate in the conference.
Our Approach
Our approach to the GEEW conference focused on strategic communication and targeted promotion. We utilized creative design elements and compelling medical content to engage HCPs and drive them to the conference website. Through strategic media buying, Google Ads, and targeted email marketing campaigns, we aimed to maximize reach and generate interest among Gastroenterologists.
The Solution
Creative Design: We developed visually appealing designs that captured the attention of Gastroenterologists and conveyed the importance of the conference. From eye-catching graphics to informative visuals, our designs aimed to spark interest and drive traffic to the conference website.
Medical Content Writing: Our team of medical writers crafted informative content highlighting the significance of the conference for Gastroenterologists. By articulating the value of participation and showcasing key benefits, we aimed to persuade doctors to attend the event.
Social Media Management: We managed GEEW's social media presence by creating and sharing engaging content across various platforms. Our strategy included regular updates, interactive posts, and targeted advertisements to build anticipation and foster a community of interested HCPs who were likely to attend the conference.
Media Buying and Google Ads: Utilizing targeted media buying and Google Ads campaigns, we optimized the placement of conference advertisements to reach Gastroenterologists effectively. By strategically targeting relevant keywords and platforms, we aimed to increase visibility and drive traffic to the conference website.
Email Marketing: We designed and implemented targeted email marketing campaigns to reach Gastroenterologists directly. By crafting personalized messages highlighting the conference's value proposition and benefits, we aimed to generate leads and encourage participation among HCPs.